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<h2 class="jobs-description-content__title jobs-box__title">Job description</h2>
The Ad Ops Manager is responsible for advertiser trafficking, revenue growth, and campaign analysis for our social business. This position will utilize highly developed communication skills, a core understanding of online advertising and analytical skills for investigating campaign metrics. In this role, you will be responsible for managing all advertiser campaign setup, trafficking and optimization for the Ad Operations team.
WHAT WILL YOU DO?
- Campaign Trafficking: create and manage campaigns sourced by the account executive team, the account management team or through strategic house accounts. The online advertising campaigns utilize CPA and CPC pricing model.
- Social Advertising Expertise: Regular research and education to fully understand and stay abreast of the Facebook & Twitter advertising ecosystem either immediately or through company training.
- Campaign Maintenance: investigative and manage all systems to keep up-to-date with the most recent campaign information (bidding strategies, ad testing frameworks, targeting details, etc.).
- Revenue Growth: pinpoint opportunities for current advertiser campaign growth and improvement. Partner with the account management and account executive team to identify and execute growth opportunities with an existing advertiser.
- Strategic Execution: compare the current campaign execution strategies with new ideas to test and iterate to find incremental improvements.
- Product Development Support: coordination with the product team in order to inform product improvements and needs. These improvements will include, but are not limited to, reporting growth and data automation.
WHAT EXPERIENCE AND SKILLS DO YOU NEED?
- 2 - 4 years of experience in a consulting, analyst, or operations role at an online/tech company, bank or management consulting firm.
- Bachelor of Science in Mathematics/Statistics or Engineering qualification is preferred.
- Intermediate to advanced working knowledge of Excel.
- Exposure to and/or interest in online advertising pricing models (CPA, CPV) and other metrics (CVR, VTR).
- Experience in campaign trafficking within a real-time bidding environment or auction system preferred.
Apply here ittirit.s@adparlor.asia
