An ‘app’etite for success: Eatigo wins multiple awards
Thailand-based restaurant booking app receives accolades in Thailand and across the region
January 13th 2016, Bangkok - Eatigo, the leading dining deals and restaurant reservation portal launched in Thailand in 2014 and Singapore in 2015, has already bagged several awards in the area of tech and entrepreneurship held locally and regionally.
The young startup, founded by entrepreneurs of diverse nationalities who aim to fill up restaurants’ empty seats in off-peak hours and increase their profitability, was named as one of the Top 8 Tech influencers at Echelon Thailand 2014, a startup contest organized by e27, Asia’s largest tech media platform. In the same year, Eatigo won BNOW (Bangkok Now) and Big Chilli Magazine’s Expat Entrepreneur Awards 2014 in the Discount Trade category.
At Tech in Asia Singapore 2015, another Asian conference organized for entrepreneurs, investors, media, and friends in the technology and startup community across the region held in April, Eatigo won the Global Brain Award and was second place in the Best Startups in the Region category. In November 2015, Eatigo was crowned with two awards: Winner of the ASEAN-wide Digital/Online Startup of the year at the Rice Bowl Startup Awards in Malaysia and its Group CEO Michael Cluzel received the Most Outstanding Male Entrepreneur Award at BNOW’s (Bangkok Now) Entrepreneur Now Awards 2015.
“As a startup, it is an honour to be recognized by such prestigious organizations and to be applauded for our achievements,” said Co-Founder & Thailand CEO Pumin Yuvacharuskul.
Last month, Eatigo raised a multimillion US dollars Series A funding round from undisclosed strategic investors. It has seated over 1 million diners in Bangkok, Pattaya and Singapore to date and has seen 25 per cent month-on-month growth every month in 2015.
“With over 500,000 downloads and more than 400 restaurants in our network with new weekly additions, we are confident of a strong growth this year and will be expanding to new markets within the region,” added Co-Founder and Group CEO Michael Cluzel.
Eatigo will use the funds to bolster its presence in Thailand and Singapore by increasing user and merchant acquisition. It is currently investing USD 1 million in several offline branding and advertising campaigns in Bangkok in the MRT network and out of home media including digital billboards on highways and major road intersections.
About Eatigo
Founded in 2013 by entrepreneurs of diverse nationalities (German, French, Swiss, Belgian, Indian and Thai), Eatigo aims to connect empty stomachs to empty tables. Via its website, Iphones and android applications, Eatigo serves up time based discounts of up to 50% for all participating restaurants, every day at over 250 of the most popular dining venues in Bangkok, Pattaya and Singapore.
The discounts apply to every food item on the menu and can be booked at no cost whatsoever online without any credit card information or printing of coupons.
Restaurants join Eatigo in order to fill up their empty seats in off-peak hours and increase their profitability because Eatigo ensures they turn a profit on every single available table.
Eatigo’s business model effectively takes the tried and tested yield management principles of charging different prices at different times used successfully in the travel and hotel industries and apply them to the F&B sector.
