Reed Exhibitions celebrates the 25 years of successful partnership with Reed Tradex, praises the bright future International Trade Exhibitions in Thailand

Reed Exhibitions sees the bright future of Thailand’s exhibitions industry and confirms its readiness to help boost the kingdom to the new perspective creating more competitiveness among the region’s dynamic market and link business to not only the ASEAN but the global markets

Reed Exhibitions is the world’s leading and largest events organiser with over 500 events in 43 countries, including trade and consumer exhibitions, conferences and meetings, ranging across 43 industry sectors – from aerospace and aviation to beauty and cosmetics to sports and recreation.

Mr. Chet Burchett, Chief Executive Officer of Reed Exhibitions, was warmly welcomed to celebrate 25 years of successful partnership with Reed Tradex in Thailand.

Burchett praises the country’s recent launch of ‘Thailand Extra Exhibition’ campaign, and points out that Reed Exhibitions’ business strategic move has to be very flexible and adaptive to the challenging global situation where markets move fast and technology changes swiftly. “Reed Exhibitions is a strong player in the mature markets. We are in markets which account for more than 75% of the world’s GDP. Reed is in all the markets we need to be in,” he adds.

From 2016 onwards where conditions of ASEAN Economic Community - AEC will fully be enacted, it is expected that there will be both threats and opportunities present to Thailand’s meeting and exhibition industry. Burchett emphasises that Reed Exhibitions’ strengths in the global networks will definitely helps increase Thailand’s competitiveness compared to major ASEAN neighboring countries.

He highlights that the benefits of tradeshow and exhibition are to promote and sell new products, uncover new potential customers and trade partners, and strengthen business relationship. International Trade exhibitions creates economic impact to Thailand’s exhibition and tradeshow industry which yields both economic and social benefits in forms of direct foreign income, improved destination image, wealth distribution, and employment.

Burchett talks about Reed’s foremost role in business being a ‘relationship broker’, responsible for uniting parties mutually capable of benefiting from each other’s business. Not only ensuring industry players are intact with industry developments, the international trade fairs are among the most important instruments in business-to-business matching and communications winning both potential customers as well as raising brand awareness and business reputation.

Reed Tradex has been in Thailand’s trade exhibition industry for almost 30 years (The partnership between Reed and Tradex was formed in 1990). Reed Tradex is considered ASEAN's leading exhibition organizer with over 20 strong brands of international exhibitions and conferences both in Thailand and Vietnam. It has been forming circles of business contacts for many industries using unique skills in Event Strategy, Financial Control, Operations Excellence, and Integrated Marketing Communications that can only be excelled through experiences and connections.

Reed Tradex Co-founder and Board member Preecha Sananvatananont cites METALEX as one of the Top 70 Best Events of Reed Exhibitions worldwide. METALEX is internationally recognized as ASEAN’s largest machine tools and metalworking technology exhibition. A one-stop event to meet over 4,000 advanced machinery and high-end technology suppliers representing more than 2,700 global brands from50 countries in the metalworking industry. This 29th edition in 2015 attracts over 70,000 quality buyers.

“METALEX has been strengthening Thailand’s manufacturing industry, setting trends and facing challenges,” explains Preecha. “Generally, this show is considered one of the key mechanisms to propel industrial growth across Thailand and ASEAN, by bridging world-class exhibitors and quality buyers, locally and internationally, to meet, discuss and make business networks. Moreover, it is chosen by global brands to be an annual launch pad for their technology debuts here in Thailand together with Europe or Japan.”

“Nevertheless, during the major flood in Thailand in 2011 which took place a few months before show days, METALEX transformed itself into the platform for machinery maintenance and replacement to maintain the production capacity and to speed up recovery of industrial community which instead boosted the strength of Thai industry and we are proud of this adaptive action as we were ready to serve the emerging demands and tackle the crisis,” Preecha elaborates.

In 2016, METALEX will increase its exhibit area by another 40 percent to occupy the whole exhibition hall expansion of BITEC, from 46,000 sqm in 2015 to 64,000 sqm in 2016, and will be named as “the Grand METALEX.” Reed Tradex expects to attract around 100,000 visitors from ASEAN countries.

Preecha concludes that “Reed Tradex is proud of its trade shows in terms of business and social contributions as they will accelerate the introductions or the launches of new technologies in ASEAN. This year, over 100 innovations have been launched and this number will escalate in 2016. We believe that the Grand METALEX 2016 will be one of the pointers demonstrating Thailand’s potential as ASEAN’s exhibition hub.”

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries, including trade and consumer exhibitions, conferences and meetings, ranging across 43 industry sectors – from aerospace and aviation to beauty and cosmetics to sports and recreation. In 2014, Reed brought together over 7 million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 41 fully staffed offices. Reed Exhibitions is part of RELX Group plc, a publisher and information provider. Reed Exhibitions delivers contacts, content and communities with the power to transform your business

Reed Tradex Thailand

Reed Tradex is ASEAN's leading exhibition organizer. We are a member of Reed Exhibitions, the world’s leading events organizer who creates high profile, targeted industry events where buyers and suppliers come together to do business. Our global portfolio includes over 500 events in 43 countries, serving 43 industry sectors. In Thailand and Vietnam, we organize over 20 strong brands of international exhibitions and conferences.