ปัจจุบันมีการ ใช้งาน Smartphone อย่างแพร่หลายและผู้คนเริ่มใช้ Feature และเทคโนโลยีใหม่ใน Smartphone อาทิเช่น NFC, QR Code และ Augment Reality (AR) การสัมมนานี้จะเป็นการแนะนำให้เห็นถึงการเปลี่ยนของเทคโนโลยีที่จะเปลี่ยน วิถีชีวิตประจำวันของผู้คน การนำเทคโนโลยีเหล่านี้เข้ามาใช้ในงานการตลาดหรือ Social Marketing ตัวอย่างการนำเทคโนโลยีมาใช้เพื่องานประชาสัมพันธ์ในรูปแบบต่างๆทั้งในไทย และต่างประเทศ ตลอดจนแนวโน้มของการทำการตลาดโดยใช้ Mobile Technology โดยเน้นที่เทคโนโลยี Augmented Reality
Mobile technology has changed our life not only personal use but also effect business strategy. Today, there are several new smartphone technologies such as NFC, QR Code, and Augment Reality (AR) which have been used by a smartphone users. How can we leverage these technologies in our business especially in a marketing strategy and social media? This seminar will provide you in depth study on these coming technologies, practical cases which used these technologies in business both local and aboard. In addition, the trends of a mobile marketing and a mobile technology will be discussed. Finally, we will provide you a demo in using these new technologies for marketing campaign emphasizing on Augmented Reality examples.
Training Date: 31 July 2013
Duration: 1 Day 9:00 AM. – 4:00 PM.
Fee: 5,900 Baht exclude VAT ( Early Bird 5,500 Baht exclude VAT ) ( Bring your own computer )Fee includes Course Material + Coffee Break and Lunch * This price does not include VAT
Venue: AKI, 34th Floor, Interchange Building Near BTS Asoke Exit 3 and MRT Sukhumvit Exit 2 )
Instructor :
Dr. Sirikul Laukaikul
CEO, The BrandBeing Consultant Co., Ltd
Ms. Oranuch Lerdsuwankij
Co-Founder, thumbsup.in.th
Mr. Apichai Ruangsiripiyakul
Managing Director, Think Technology
Who Should Attend:
CxO
CTO, CMO
Marketing Executive
Product Manager
IT Excetives
Service Manager
Those who would like to develop Mobile Marketing Strategy in your organization
Benefits :
Understand the trends of mobile technology and some business usecases.
Understand a basic concept of using mobile technology in social marketing.
Understand in depth concept of Augmented Reality and usecases.
Be able to create, write and coordinate Augmented Reality projects;
Course Outline:
9.00 - 9.15 : Welcome Address
9.15 - 10.30: Marketing 3.0 by Dr. Sirikul Laukaikul
10.30 - 10.45: Coffee Break
10.45 - 12.00: Mobile Social Marketing by Oranuch Lerdsuwankij
12.00 - 13.00: Lunch
13.00 - 14.30: Augmented Reality (AR) Marketing Strategy by Apichai Ruangsiripiyakul
Introduction to Augmented Reality
Augmented Reality Opportunity for Marketer
14.30 - 14.45: Coffee Break
14.45 - 16.30 Augmented Reality (AR) Marketing Strategy - Continue
How AR is being used in Education,Consumer, Commercial and Indrustries.
How to to create, write and coordinate Augmented Reality projects.
Questions and Answers
Payment may be paid in full or 50% deposit at least 7 days prior to the start of the course. The payment could be paid by the following methods
- Account transfer to "IMC Institute" Saving account no. 616-2-07327-1 , Kasikorn Bank, Sathorn Square Branch.
or - Cheque should be made payable to "IMC Institute"
Notes:
In case you choose to pay 50% deposit, we would request the remaining 50% to be paid at the registration desk before the beginning of the course.
Contact Person :
For more information, contact our course coordinator on:Ms.Kwanhathai Thavornpong
Mobile: 087-593-7974, 088-192-7975
E-mail: kwanhathai@imcinstitute.com
