Second-Generation AMD A-Series APUs Enable Best-in-Class PC Mobility Entertainment and Gaming Experience in Single Chip

BANGKOK, THAILAND, September 2012 AMD launched 2nd-Generation AMD A-Series Accelerated Processing Units (APUs) for mainstream and ultrathin notebooks, All-in-One and traditional desktops, home theater PCs and embedded designs.

The 2nd Generation A-Series APU, codenamed “Trinity”, is a grounds-up improved design over the previous generation, enabling a best-in-class PC mobility, entertainment, and gaming experience. New features of the product design include:

• Double the performance per watt of the previous generation;
• The AMD HD Media Accelerator with a unique set of technologies designed to optimize video quality available with premium and Internet video content, and accelerate video file conversion;
• An increase in CPU performance of up to 29 percent with higher processor speeds thanks to the next-generation AMD “Piledriver” CPU core with 3rd-Generation AMD Turbo Core technology, where power is dynamically shifted between the CPU and GPU depending on application needs, effectively providing a more responsive experience that can boost CPU frequencies to up to 3.2 GHz;
• AMD Radeon™ HD 7000 Series graphics for an increase of graphics performance up to 56% over the previous generation. Combined, the CPU and GPU cores deliver more than 700 gigaflops of computing performance – several times more than the fastest x86 CPUs – to boost performance of hundreds of applications;
• Up to 12 hours of battery life through CPU and GPU power enhancements, with clear battery life leadership in notebook form factors.

“The latest OEM notebooks, ultrathins, All-in-Ones and desktops based on the new AMD A-Series APU enable the best video and gaming experiences, highly responsive performance with AMD Turbo CORE, and accelerate an ever-increasing range of productivity and multimedia applications -- in sleek, stylish designs at price points that make sense,” said Chukkrit Watcharasaksilp, Country Manager, AMD Thailand. “Our 2nd-Generation AMD A-Series APU is a major step forward in every performance and power dimension, allowing users to enjoy a stunning experience without having to give up the things that matter to them most. This experience doesn’t stop at mainstream notebooks. It carries over into affordable ultrathin form factors featuring the latest in AMD Radeon™ graphics.”

Kemmachart Ahamudjula, Business Development Manager, added “All major OEMs worldwide are partners of AMD. Brands already join in Thai market are Samsung, Sony, and Asus and more are coming.”

Chukkrit added that AMD Thailand sales for 2011 has increased 25% making the highest performance in Asean. AMD Thailand was awarded Best Performer Worldwide for its great performance in 2011 and was assigned to open up market in Indochina. At the moment sales in CPU Business is at 30%, while sales on OEMs’ products is at 17%, and the rest is retail.