250 customers in 250 days! Amadeus Travel Office Manager (ATOM) makes an impression on Asia Pacific travel agencies
• Travel agencies across the region line up for new web-based, mid-office solution, accessible anytime, anywhere
• Developed specifically to meet the unique requirements of Asia Pacific’s travel agencies
Bangkok, Thailand, February 2012: Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, today celebrated the 250th travel agency to select its breakthrough Amadeus Travel Office Manager (ATOM) solution - within just 250 working days since its launch.
Developed specifically for travel agencies in Asia Pacific, ATOM is a mid-office solution that uses a web-based platform that allows travel professionals to access the system anytime, anywhere. It also integrates seamlessly with the Amadeus Selling Platform and is completely customisable to suit the varying requirements of travel agencies in Asia Pacific. In addition, ATOM requires minimal hardware requirements and can be up-and-running in one day.
Chin Laochinchart, Vice President, Chinchart (1996) Thailand, who has been using ATOM for over six months said, “ATOM allows me to maintain commercial documents for customers and suppliers which has really helped me reduce manual processes and paper work. It has totally changed the way our business operates and the best part was that it only took a day to install and have it up and running. I couldn’t be happier with the solution.”
Key ATOM benefits:
• Complete mid-office solution that easily integrates with industry standard accounting systems;
• Available anywhere, anytime via the internet, without the need for additional hardware or software, helping to reduce IT costs;
• Seamless integration with the Amadeus Selling Platform;
• Easy customisation of workflows allows easy access to frequently used modules so travel agents can quickly get the information they need; and
• ATOM’s comprehensive reporting module makes it easier to track and measure business performance.
Fadzlina Morni, Managing Director or Tropical Horbill Travel & Tours in Malaysia added, “Automated and efficient mid-office processes are an important behind the scenes enabler of our business and we’ve found that ATOM truly excels in this area. With ATOM, we have more control over booking data, as well as increased speed and efficiency in our operations. This has translated both to better service for our customers as well as increased profits for our business.”
“We are very pleased to see ATOM take off with such success in Asia Pacific,” said Bruno des Fontaines, Vice President, Business Solutions, Amadeus Asia Pacific. “250 customers in 250 working days is an exciting milestone and testament to the benefits that ATOM has brought to our customers.”
“Travel agencies often told us they lacked adequate mid-office systems to meet their needs, and so we designed ATOM specifically to address this challenge. ATOM gives travel agents easy control of booking data, pricing and most importantly, profitability. Since its introduction, ATOM has helped optimise travel business operations and drive higher margins for our customers. In addition, because ATOM is developed and supported completely by Amadeus, our customers can be confident that they will receive the best, most reliable service.”
ATOM is currently available in Thailand, Malaysia, Singapore, Hong Kong and Mongolia and is expected to roll out in other Asia Pacific markets over the coming months.
